Custom products
Software and products that didn't exist before. I find what your brand actually needs, bring the strategy and creative, then build it.
New revenue, not just saved time.
I work alongside founders. Get deep in the business. Find what you actually need. Build it. Build it to last.
I start with your business, not the tech. We find the work worth automating and the tools worth building. Then I handle the implementation.
Software and products that didn't exist before. I find what your brand actually needs, bring the strategy and creative, then build it.
New revenue, not just saved time.
Software your team actually opens every day, plus the simple Claude setups and workflows to go with it. Built around how the work really happens.
Cut the repetitive work, win back hours.
Systems that take an action, not just sit in a meeting. They read, decide, and do the next step on their own.
Work that handles itself.

I've always had a genuine interest in how businesses actually work. LSE threw me into a rigorous, competitive environment and showed me what real consulting looks like. Building my own startup gave me the other side: fast-moving tech, AI, and actually bringing in revenue.
Now I bring both to other companies. I like getting properly into a business, working out what actually matters, and building something that lasts.
I get deep in how your business runs, find what you actually need, and implement it end to end. Then I hand it over so your team can run it without me.
I get deep in how your business runs and where the real friction is. The tech comes second.
We decide what is worth building, what to skip, and what will actually pay off.
I handle the implementation end to end. Working software, not a strategy deck.
I show your team how to run and extend it. You own it, with no dependency on me.
Tell me what you are trying to build. If it is a fit, we will get on a call and scope it. If it is not, I will tell you that too.